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Readymade: Projector

Readymade: Projector

Imperial Rice India Pale Ale
9.0% ABV
This Imperial IPA projects an array of multidimensional hop flavor and aroma. Simcoe offers piney fruit while Centennial delivers a squeeze of lemon atop bright the tangerine citrus of Galaxy, laid upon a field of grassy Sterling.. and then some hippie comes by with a dank bag of Columbus.. This heady combination is backed by an extremely lean malt body thanks to the addition of flaked rice.

Label Design Notes: The layout of the label reinforces the absurdity by recalling both early promotional materials from Braun and Alfred Stieglitz's photo of Marcel Duchamp's "Fountain".
contemporary works